What you need to do

What Ultro can do for you

In promoting your products and services online it is ideal if you have a website. Generally. People are more likely to visit a website than call a strangers phone number. Now, if you have a website you can leave your URL rather than leaving a phone number.

We can put a new website for you

It is important that your website can be easily read by google – so that google can find your products and information about your company.

We can help you modify or re-write your website to make sure that it is easy for google to find things off your site

The most important element of your website is simple – do interested client leave their contact details?

We can help make sure that clients find it easy to leave contact details and have a need to do so – this can be done by having lots of places to leave emails and maybe free things if they do.

Social Media Marketing- This is about promoting your business through the use of Social Network Sites such as Facebook, MySpace, Twitter and the likes. The best thing about using Social Network sites as a platform for promoting your products and services is that most if not all Social Network sites are free. There you can advertise your business by creating blogs, business profile and even invite some of your friends to form a group.

We can supply people who can set you up on these sites, create accounts, write content and then send emails to possible clients. This is a very cost effective and quick way to get in touch with possible clients.

'Pay per click' – you pay to get people to your website using those little adverts on the side/top of google/yahoo searches. This is based on a auction system. If you do it right, it's a proven way to bring business in within hours. If you get it wrong, it's proven way to lose a lot of money. You need to have the right 'landing page' or page that people go from your advert as well as very carefully monitoring to find out how much each new client is costing you. You also need to choose the right 'key words' – the words people are searching on.

We have a lot of experience finding the right 'key words' as well as letting you know what your competition is doing. We can write 'landing pages' with great copy that helps make sure that people are leaving their contact details.

Search Engine Optimization – this is getting found on google/yahoo/msn/etc – you want to be high up so that when someone searches for your product your website is easy to find. But – you need to be careful to make sure that you are using the right 'key words', or the words that people are searching with. Also it takes many weeks, and maybe months for it to really start working.

Some of the following are great ways to let people know about your websites:

Again - we have a lot of experience finding the right 'key words' as well as letting you know what your competition is doing. We have a number of ways of getting you found.

Yahoo Answers- Another effective way of promoting your business is by using Yahoo Answers. In this platform, you are going to answer questions that are related to your business. There are a lot of people who does not have the luxury of time to search for information, thus they resource to using Yahoo Answers to give them answers to their queries. You can promote your business by putting your URL in the source box after answering their questions. Make sure that your answer is interesting and factual that is very important in establishing your reputation.

We can ask questions, and then answer them a short time later on in a careful way so that it is not obvious & will alert people to your business

Blog/Forum Comments- In blog/forum comments, all you need to do is say something about the blog entry. However you need to make sure that your comments are related and of value to the blog or to the forum. Blog/Forum administrators most of the time screen the comments before allowing it to appear in their blogs or forums, thus there is a need for you to make sure that you are not just posting a URL or phone number. Your blog/forum comment must have something that can help and of value the blog for it to be approved.

We are past masters at this sort of work – we know how to phrase comments without anyone.

Submit Articles- Writing articles to article directories like EzineArticles is one way of promoting your business online. Article Directories have a huge numbers of readers therefore there is a big possibility that your website will generate great numbers of views. In writing articles make sure to keep your readers interested, no one likes to read a boring article. In addition, make sure that your article is interesting enough for them to go visit your website.

Again, we know how to do this well – we can write great articles, and we have tools to allow us to get these articles out there to a lot of different sites.

PR sites – there are a lot of places to place PR articles about your company. You need to choose a good site, and then follow the usual rules of writing a good PR article.

We know all about the PR websites to use as well as writing great copy for you with an interesting

Blogging- You can post anything about what you are offering/selling. Blogging is a great venue for your customers to be updated with the latest about your products and services. However, you must always remember to post something that is related to what your business is all about. It is also a great platform to let your customers know that you are a real person, it is important that you interact with them. By interacting with them they will feel more connected to you and your company.

We can help you set up and write blogs on a regular basis. The best way is often for us to draft articles which you can then edit. Editing is pretty quick whereas writing can take a long time. You also become a regular blogger, which is very important.

Online Classified Boards- Advertise your products and services through Classified boards such as Craigslist. Good news is most classified boards do not cost anything for signing up and advertising. Just make sure that when you advertise your products and services try to write it as catchy as possible, like a personal advertisement in the newspaper. Also, make your title stand out so that it will be the first one that people will notice.

You do need to be careful not to make this too 'salesy' – let us get a good advert put together and we can then make sure it get re-submitted every day.

Email Marketing- Promoting your products and services through email is another way of promoting your business online, this platform is one of the most basic form of internet marketing. Simply put, internet marketing is mainly writing to people through email letting them know that your business exist. However, you need to be careful about sending great volumes of email for there is a big possibility that you could be tagged as a spammer which you must avoid.

We can help in two ways – we know all about writing great copy that doesn't annoy people, and ideally people don't even realize that it is email marketing. We can track to see what people think about your services online and what the response to your email has been.